Recently, the DPES Overseas Promotion Team traveled to Ho Chi Minh City, Vietnam, to participate in VietAd 2026 – Vietnam International Advertising Equipment & Technology Exhibition. Through in-depth brand promotion and buyer invitation activities targeting Vietnam and the ASEAN market, DPES further strengthened its communication and cooperation with local industry enterprises.

Exhibition Overview

· Exhibition Name: VietAd 2026

· Exhibition Date: July 30 – August 1, 2026

· Venue: Sky Expo Vietnam International Conference Exhibition Center, Ho Chi Minh City

· Frequency: Twice a year

As one of Vietnam's representative professional exhibitions for advertising equipment and technology, VietAd has long focused on advertising production, digital printing, and visual communication. The exhibition covers a wide range of products and solutions, including advertising equipment and materials, LED technology, printing services, decorative applications, and digital advertising solutions. It provides an effective platform for Vietnamese advertising companies, printing service providers, and equipment buyers to exchange technologies and explore business opportunities.

On-site Promotion

During the exhibition, the DPES promotion team warmly welcomed visitors who stopped by for consultation. The team introduced the upgraded plans, exhibition layout, and business services of DPES CHINA 2027, while distributing bilingual promotional materials in Vietnamese and English. Through these activities, DPES effectively highlighted the industrial advantages and sourcing opportunities of DPES CHINA 2027.

The team also actively invited overseas buyers to visit DPES CHINA 2027 in Guangzhou in February 2027, helping Southeast Asian industry professionals connect with high-quality Chinese supply chain resources and building an efficient bridge for international trade cooperation.

During the exhibition, DPES representatives also visited exhibitors and engaged in discussions with local advertising producers, printing companies, and equipment distributors. These exchanges provided valuable insights into market trends in areas such as large-format printing, UV printing, LED applications, advertising signage production, and related industries.

Buyer Insights

During the communication with local companies, many Vietnamese enterprises expressed that, with the advertising industry moving toward digitalization and personalized production, market demand for equipment performance, production efficiency, and application flexibility continues to increase. Meanwhile, reliable supply chain support, diverse product options, and comprehensive after-sales services have also become key factors considered by local businesses when selecting equipment suppliers.

Summary & Outlook

The VietAd 2026 promotion campaign further strengthened DPES’s communication and engagement with industry professionals in Vietnam and the ASEAN region, while helping DPES CHINA 2027 build a stronger network of potential buyers from Southeast Asia.

The journey of global promotion never stops. DPES will continue expanding its international outreach, connecting with markets across different regions, and inviting more professional buyers from around the world to gather in Guangzhou in February 2027.