On October 1, 2025, the DPES overseas promotion team arrived in Milan, Italy, to attend Viscom Italia 2025, held at Fiera Milano. During the three-day exhibition, the team promoted the upcoming DPES China 2026 — scheduled for March 11–13, 2026, at the Canton Fair Complex, Area D, Guangzhou — through booth interactions and brochure distribution. The team also established direct connections with local advertising and printing companies, signage manufacturers, and equipment distributors from Italy and other parts of Europe.

Exhibition Overview

Show Name: Viscom Italia 2025
Date: October 1–3, 2025
Venue: Fiera Milano, Italy
Frequency: Annual
Organizer: RX (Reed Exhibitions)

As one of Europe’s most influential trade shows for advertising, printing, and visual communication, Viscom Italia focuses on digital printing, signage, display systems, engraving and cutting, and visual packaging. With Italy’s leading position in design, advertising, and brand communication, the show attracts professional visitors from across Europe and around the world.

On-site Promotion

During the exhibition, the DPES team highlighted the scale and advantages of the upcoming DPES China 2026, emphasizing that it:

- Covers the entire industrial chain of printing, signage, LED display, engraving, and cutting;

- Focuses on China’s original manufacturers, offering diverse and competitive product choices;

- Serves as an international platform connecting global buyers with the advertising and printing supply chain.

Many European companies expressed strong interest in the DPES Spring Expo, considering it an ideal opportunity to enter the Asian market and seek partnerships with Chinese suppliers.

Market Insights

1. Europe is one of the world’s key markets for advertising and visual communication, with strong demand for high-quality equipment and eco-friendly materials.

2. Italy, renowned as a hub of design and creativity, plays a leading role in advertising and display industries.

3. Digital printing and LED applications are well developed in Europe, and the market shows high receptiveness to innovative solutions.

4. Cooperation between China and Europe in advertising equipment and materials continues to expand, offering vast growth potential.

Conclusion

The promotion at Viscom Italia 2025 significantly enhanced the visibility and recognition of DPES China 2026 within the European core market.

Through face-to-face exchanges with European enterprises on the Viscom platform, DPES gained valuable potential clients and cooperation opportunities, laying a solid foundation for the successful organization of the DPES China 2026 in Guangzhou.